Maxis is one of Malaysia's largest telcos and is interestingly considered by many to be a prestigious brand. Having a 012 prefix was a status symbol.
The 017 prefix became Maxis' alternative offering when it acquired a competitive telco. Though it offered all the same value, benefits and services, 017 was perceived to be inferior.
This simple commercial addressed the issue and, believe it or not, made a difference!
The 017 prefix became Maxis' alternative offering when it acquired a competitive telco. Though it offered all the same value, benefits and services, 017 was perceived to be inferior.
This simple commercial addressed the issue and, believe it or not, made a difference!
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